OpenVision® Ad Exchange

Open Standards-Based End-to-End Software for Targeted Digital Ad Campaign Management, Insertion and Delivery

The IMAKE OpenVision® Ad Exchange is a proven, end-to-end software solution that has managed the daily delivery of more than 100 million targeted video and banner ads. Using OpenVision® Ad Exchange, you can be assured that your campaigns run as scheduled and according to contract terms.

OpenVision® Ad Exchange enables the creation, definition and management of targeted advertising campaigns. An integral part of the execution of any campaign, OpenVision® Ad Exchange provides greater control and detailed insight into the entire ad distribution process–making it possible to select a specific ad for delivery to a targeted audience and determine the delivery rate, or pacing, for each campaign to ensure compliance with contract terms. OpenVision® Ad Exchange’s advanced targeting and delivery will maximize your advertising dollars.

Click to view larger image

OpenVision® Ad Exchange automatically integrates customized business rules throughout the entire ad campaign to ensure accuracy and reduce the need to manually review, insert and resend content. OpenVision® Ad Exchange’s targeting and advertisement traffic management systems allow you to obtain premium CPM revenue from your direct and agency advertisers. With a simple user interface, OpenVision® Ad Exchange makes it easy to quickly enter booked campaigns for automatic distribution to targeted audiences.

OpenVision® Ad Exchange is part of IMAKE’s open standards-based solution suite that easily integrates with existing systems–enabling a total solution with best-of-breed components from multiple vendors. The highly scalable OpenVision suite grows with your needs, making it possible to cost effectively add applications to your existing infrastructure as service offerings expand.

Benefit Highlights

• Enables the complete end-to-end management, support and distribution of targeted ad campaigns intelligently and in real-time, based on contract parameters.
• Automatically chooses the best ad to deliver based on business rules, targeting criteria, campaign parameters and availability.
• Provides the ability to manage and track ad impressions and creates a detailed summary for reporting purposes.
• Intuitive user interface enables quick, easy input of advertising parameters according to specifications such as settlement, contract terms and impression rates.
• Open standards ensure that the solution works with existing infrastructure and software to save time and reduce capital expenditures.
• Eliminates the need for separate ad targeting equipment in On Demand environments.
• Targets both VOD streaming ads and overlay ads, such as banners.

Feature Highlights

• Enables definition and metadata tracking of media advertising assets
• Provides details on advertising settlement and usage
• Compatible with CableLabs® compliant pitcher/catcher solutions including the IMAKE OpenVision® Pitcher/Catcher
• Enables targeting by site, genre, category, DMA, zip code and user-defined profiles
• Ad campaign and traffic management from a centralized user-friendly browser
• Supports direct advertisers and advertisement agencies
• Allows you to define sales representatives with commissions
• Highly available architecture that is scalable to millions of ads per day
• Dynamic user-defined profiles
• Simple customizable reports provide information such as daily traffic and invoicing reports
• Advanced ad pacing, prioritization and delivery built in with manual priority override