Telco Companies

Not Just a Triple, But a Homerun

“IPTV is going to enable us to go after the cable companies' core programming customers, just like the cable companies are coming after our core customers with VoIP. When we deploy IPTV, we'll have the advantage of a more advanced network with more bells and whistles. The cable companies might be able to take voice customers from us because they have the newer network, but we'll have the same advantages of a new network when it comes to video.”

— Bill Smith, BellSouth CTO, Telephony, Oct 1, 2004

With huge deployments of DSL, “fiber to the home” (FTTH) and other broadband solutions, telecommunications companies around the world are primed to offer a “triple play” of voice, data and video. This bundle of services provides a compelling value proposition:

• A recent study by UBS Warburg showed that a major cable company’s bundling of services decreased churn by more than 50% when subscribers signed up for all three services

• Another industry study found that, of homes with DSL and either cable or satellite, 79% would cancel their current TV service to move to IPTV if their phone/DSL provider had a compelling video offering

• The ability to bundle these services will aid greatly in retaining customers. Providing compelling new services will raise revenue per subscriber and win many new customers from cable companies.

In other words, today’s Telcos don’t not just need a triple, but a homerun.

As it steps up to the plate on IPTV, telcos needs only point to IMAKE to call its shot and achieve these critical objectives. With unsurpassed experience, leading technology and more deployments in the field than anyone in the world, IMAKE is uniquely qualified to make TelCos’ IPTV initiatives thrive.

OpenVision® A Big Score For Your Business and Your Customers

Open, intuitive and intelligent, OpenVision™ technology uniquely satisfies both the business and technological needs of cable companies by providing:

• A True Commitment to Open Standards: IMAKE is committed to open standards in every way, enabling content providers to take a “best-in-breed” approach. Our modular solutions have been integrated to a long list of players in the industry—including many of our competitors. Plus, our sales and service staff are committed to serving your business, not owning your infrastructure.

• Scalability: IMAKE provides solutions to scale to your business’ near-term goals, while providing a clear migration path to expanding capacity when it makes sense for your organization. Our technology has been implemented both as a “toe in water” solution for on-demand entertainment as well as for larger companies to support more than 20 Million subscribers. Our commitment to our customers is no “fork lift” upgrades, no lost technology investments and no “overkill” solutions.

• Intelligent Technology: OpenVision® is specifically designed to for intuitive use and to utilize an organization’s business rules to control quality, minimize time to market and maximize productivity.

For more information on how IMAKE can maximize your business’ On Demand initiatives, please check out our product offerings, or contact us today.