Cable Companies

The competitive climate for cable companies is fierce as new entrants to the video service market are increasing both customer churn and pricing pressure. However, cable companies do have an answer for this unique challenge. By aggressively introducing new services to differentiate themselves with customers, cable companies are reaping the rewards. Consider:

“The [improved financial] results are a sign that the company is using new features and services to resist pressure to cut prices. Satellite operators charge less for television and phone companies are lowering prices for high-speed Internet hookups. Yet, Comcast appears to be holding its own against these lower prices by offering such features as video On Demand to its cable subscribers.”

— The Wall Street Journal, February 4, 2005

And while the prescription for cable companies to cure customer churn and pricing pressure is clear, they must be careful how they fill that prescription. When seeking the right solution, cable companies must consider:

• How many live subscribers does their technology support? (NOTE: Controlled lab environments do not reflect the complex and unpredictable nature of a live production environment.)

• How many other vendors is that technology integrated with in a live environment?

• Is that system truly open? In other words, does that company technically comply with open standards, yet insist on owning your infrastructure?

• Does the technology feature built-in intelligence to minimize human error, keep production lines flowing and maximize ROI?

• Can you implement and bill for new services such as Video on Demand and VoIP quickly and efficiently?

• Can you quickly scale to surging market demand while achieving economies of scale and improving margins?

Enter OpenVision® the answer to your On Demand questions

Open, intuitive and intelligent, OpenVision® technology uniquely satisfies both the business and technological needs of cable companies by providing:

• A True Commitment to Open Standards: IMAKE is committed to open standards in every way, enabling content providers to take a “best-in-breed” approach. Our modular solutions have been integrated to a long list of players in the industry—including many of our competitors. Plus, our sales and service staff are committed to serving your business, not owning your infrastructure.

• Scalability: IMAKE provides solutions to scale to your business’ near-term goals, while providing a clear migration path to expanding capacity when it makes sense for your organization. Our technology has been implemented both as a “toe in water” solution for on-demand entertainment as well as for larger companies to support more than 20 Million subscribers. Our commitment to our customers is no “fork lift” upgrades, no lost technology investments and no “overkill” solutions.

• Intelligent Technology: OpenVision® is specifically designed to for intuitive use and to utilize an organization’s business rules to control quality, minimize time to market and maximize productivity.

For more information on how IMAKE can maximize your business’ On Demand initiatives, please check out our product offerings, or contact us today.